Presentation by Krzysztof Kania from eye square: Forget the MetaverseโGames are the #FutureofAdvertising.
See how Krzysztof dives into the #historyofvideogames, walks us through early advertising attempts, and then shows an exciting experiment of tracking the playersโ engagement in the in-game adverts implemented into Cyberpunk 2077โs Night City.
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