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American Rag, a popular fashion store in Dubai, recently launched its virtual showroom using W3rlds Metaverse platform. Using one of the templates and customising it, the brand has created a unique immersive retail experience with digital clothing items, which are linked to the physical items in the store. This allows customers to view and interact with the clothes in the virtual showroom before purchasing in the physical store or online. The i-commerce showroom has resulted in a 25% increase in customer engagement and brought the media’s attention to the brand. By leveraging the metaverse to enhance the shopping experience, American Rag has connected with customers in new and exciting ways, while also driving business growth.

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