BMW Group 's Quest to Dee 💫 | Livvium Metaverse Events

Simply incredible…. 😍

Last month I came across Journee ‘s H&M experience.. I was amazed at how mesmerising the experience was. Today, I jumped in BMW Group ‘s Quest to Dee 💫 Twice!!

Great use of story telling, visuals and challenges. I was intrigued
if all Web3 brand experiences look like this, we’re in for some exciting user journey and customer engagement. @journee called it a digital emotional experience.. I experienced it all!!

Check out my video ▶– where my Ready Player Me avatar👩‍🎤 Livium explored this realm, to save 💫 i Dee 💫 and transport it to its rightful owner (the soul of the car 🚘 ).
*not original music–

Debut at #ces2023 it is BMW’s first colour changing car 💙 💚 💜

Highlights:
💫 easy onboarding; I took extra step to use my RPM👩‍🎤
🦄 amazing visuals and imagery
💫 short quests with plenty of pointers. Great for first experience
📸 camera feature to take your equally important metaverse selfie– love how avatar automatically gets ready for the perfect shot.
👩‍🎤 great usage of story telling, loved the secret super-hero power that added great effect
🧗‍♂️ automatic zoom in/out showing depths/ scenes– like watching a movie, but you’re the star 🌟
🚘 and last but not least, the unveiling of the BMW.

💙At first step into the Metaverse, it’s about telling a great story…

Check out the experience: https://web.journee.live/finddee

#experience #THEiVisionDee #theultimatecompanion #DEEMWGroup #Journee #metaverse #web3marketing #marketingdigital #livvium #livviumexplores #bmw