Chinese people going metaverse for CNY? π§§π€© Taobao is scheduled to launch a metaverse livestream shopping experience for CNY. People will be able to place orders in this virtual world in real time through giant advertising screens.
𧩠There will be unique features such as 360-degree product viewers, virtual AR and VR fittings and much more.
𧩠Shoppers can then purchase the products they want in this metaverse and then receive the physical packages in the real world.
𧩠This isnβt the first time Taobao has given a metaverse shopping experience. They engaged technologically savvy Chinese shoppers in last year’s 618 and Double 11 as well.
With big retailers in China still going for the metaverse and new policies in place, does the metaverse still have a place in China 2023?
β Metaverse market size. China’s metaverse market size is expected to reach 126.35 billion yuan in 2027, at a CAGR of 32.98% from 2022.
β Artificial intelligence value. The China Business Industry Research Institute predicts that the scale of China’s artificial intelligence market will reach 381.07 billion yuan in 2023.
β VR/AR Industry going up. Chinaβs VR and AR industry started relatively late. However, there has been a continuous increase of policies, capital investment and growing demand for it. Its market size is expected to grow to 96.87 billion yuan by 2023.
Whatβs your take? π€π Will the metaverse industry in China make it big in 2023?
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#china #metaverse #marketingdigital
Insights via AskCI, TheWorldIsNotEasy on TG