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Many businesses have still not bought into the power of the Metaverse. Cortney Harding, a global thought leader and Metaverse expert, offers some savvy advice on how to lead a conversation with the intent of having a business thoughtfully enter that space. By building a case study and using concrete stats and examples of recent successes, leaders will be much more open to the concept. As she shares, the key is to remember that much of the younger generation regularly visits the Metaverse and while they may not have the purchasing power, they will soon. Bottom line, the Metaverse is a fertile space to grow brand loyalty.

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