Why Invest in the Metaverse Now? 
This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/47lkI3h
Powerful conversations, leadership stories. Let’s talk e-commerce!
In this podcast episode, join Efe von Thenen as he sits down with Pia Schörner, Head of Digital Content Creation & BMW Metaverse at BMW Group
Dive into BMW’s innovative approach and its seamless adaptation to the evolving digital landscape. Learn how BMW maintains its premium identity while embracing innovation, fostering collaboration, and instilling trust and confidence in its customers.
Explore BMW’s visionary approach to the future customer journey, from catering to Generation Z and Generation Alpha to the mind-blowing potential of the metaverse, where virtual experiences take center stage. Virtual test drives and owning virtual cars alongside physical ones? It’s all part of the experience!
But that’s not all. Learn more about navigating the challenges of aligning teams in a large corporation, concerns regarding sustainability within the tech industry, and the importance of transformation for businesses of all sizes.
Don’t miss out on this exclusive peek into BMW’s forward-thinking strategies and its commitment to serving the changing expectations of future generations.
Subscribe to our channel and hit that notification bell to stay updated with more thought-provoking content!
Find out more on:
■ Linkedin: https://www.linkedin.com/company/e-commerce-berlin-expo
■ Instagram: https://www.instagram.com/ecommerce_berlin_expo/
■ Facebook: https://www.facebook.com/ecommerceberlin
■ Twitter: https://twitter.com/ecommerceberlin
The timetable:
00:00 Intro
01:20 Pia’s Career, Role and Team
08:26 Balancing Innovation and BMW’s Iconic Brand
10:02 BMW’s Vision for the Customer Journey
14:09 The Role of the Metaverse
17:46 Targeting Generation Z and Alpha
20:12 Technological Transformations and Sustainability
28:54 Smaller Businesses and Emerging Tech
33:06 Ongoing Disruption and Transformative Times
36:13 Aligning Teams in a Large Corporation
39:33 Closing Remarks
