Forget the Metaverse: Games are the future of advertising

Presentation by Krzysztof Kania from eye square: Forget the Metaverse–Games are the #FutureofAdvertising.

See how Krzysztof dives into the #historyofvideogames, walks us through early advertising attempts, and then shows an exciting experiment of tracking the players’ engagement in the in-game adverts implemented into Cyberpunk 2077’s Night City.

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