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Metaverse is “a massively scaled and inter-operable network of real-time rendered 3D virtual worlds which can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence, and with continuity of data, such as identity, history, entitlements, objects, communications, and payments.” So, it’s not just one app, device or experience, but an overarching system of apps, devices and experiences. Despite almost everything virtual suddenly being called the metaverse, these are almost always a walled garden. As an example, you’re having fun in the Nike fitness-centered experience within Roblox, but you get motivated to physically take your workout up a notch. Right now, you can’t seamlessly start using your Peloton in Roblox and meet up with your friend for a workout that’s using Oculus VR headsets while enjoying a gamified boxing workout. To make this happen, you’d need inter-operability or the working-together of many virtual worlds. This is the missing piece in the ideal metaverse vision. But getting rival companies to merge their products into a single metaverse would require a level of cooperation and openness for which today’s technology gatekeepers don’t seem interested in working towards. Does the metaverse make more sense on the blockchain? Maybe, but even that idea has its limitations right now. So, this idea of the metaverse is still very early and a constantly moving target.

#shorts #metaverse #fitness

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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!

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