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Since cryptocurrencies and the Metaverse are based in the digital realm and food is firmly rooted in the physical, they might not seem like the most intuitive pairing. But back to the early days of crypto, the very first use case for Bitcoin was related to food. In the spring of 2010, two Papa John’s pizzas were purchased for 10,000 BTC, which would be worth about $389,500,000 today.

That day, May 22, 2010, is now enshrined in the crypto calendar as Bitcoin Pizza Day. While the event ended up becoming an annual celebration with restaurants and crypto firms taking advantage of the marketing opportunities, the day also kicked off crypto’s relationship with the food industry. Here’s a deeper look and the connections between food and cryptocurrency, as well as the Metaverse, and how they can help each other in their respective growing spaces.

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