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While skepticism remains, perception of the industrial metaverse has shifted dramatically and rapidly. A few years ago, the concept of the industrial metaverse might have seemed like speculative science fiction with questionable practical applications.

Today, however, a rash of high-profile announcements from tech giants underscore the industrial metaverse’s shift from abstract concept to a tangible, possibly transformative tool.

Microsoft has announced plans to scale the industrial metaverse throughout 2024 through its AI Cloud Partner Program. According to Microsoft, the initiative aims to leverage AI, cloud, and metaverse solutions to enhance productivity, resiliency, and sustainability across enterprises.

At NVIDIA’s GTC conference, insights were shared into the metaverse’s potential, showcasing how companies like BMW, General Motors, and Pepsi are using AI-powered simulations and digital twins to transform operations.

During the conference, Siemens and NVIDIA announced a collaboration to develop the industrial metaverse, enhancing AI-driven digital twins through an integration between NVIDIA’s Omniverse Cloud APIs and the Siemens Xcelerator platform.

Earlier in 2024, Siemens and Sony announced a joint immersive headset for industrial applications.

PTC has also announced Onshape Vision for the Apple Vision Pro.

The metaverse concept dates back to 1992, when Neal Stephenson popularized the term in the scifi novel Snow Crash, which envisioned a virtual reality-based world.
The industrial metaverse concept gained significant attention around 2021, sparked by advancements in digital twinning, AI, augmented and virtual reality, and Internet of Things technology.

The World Economic Forum report calls on manufacturing leaders to prioritize designing seamless and user-friendly human experiences to stay competitive.

“Looking ahead, the industrial metaverse will continue to evolve, becoming an interconnected 3D ecosystem that shapes industries and human experiences,” the report says.

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