Buxom Sees the Metaverse as the Experience Layer 
Dr. Ken Ip, Chairman at Asia MarTech Society, discusses his latest Metaverse research, which reveals that immortality may be within our grasp. He also dives into the challenging misconceptions, some of the new business models emerging in the Metaverse and the potential impacts on the events industry.
The author of “Life Hacks” and “Growth Hacks”, Ken is an award-winning brand strategist, associate professor, columnist and expert commentator in Web3, Real Estate, Branding and e-Commerce. Ken has held a variety of senior positions for leading multinationals and conglomerates, ranging from corporate consulting to public affairs advisory.
He currently serves as Chairman of the Asia MarTech Society and on the Advisory Boards of several professional organisations, including two universities. He is also a strategic advisor for a Web3-focused VC firm with a USD75 million asset portfolio.
https://www.asiamartech.org/
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⏳ TIMESTAMPS:
0:00 – Intro
0:23 – Background
1:33 – Metaverse Research Unveils the Path to Immortality
2:28 – The biggest misconception about the Metaverse
3:15 – When will the Metaverse go mainstream?
4:48 – New business models in the Metaverse
6:06 – Events Industry
9:50 – Monetization tips in the Metaverse
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