Media & Entertainment in the Metaverse

Inventures 2023

Elizabeth Strickler
Director, Media Entrepreneurship and Innovation, Georgia State University

Sean Branagan
Director, Center for Digital Media Entrepreneurship, Syracuse University

Domhnaill Hernon
Global Lead EY Metaverse Lab, EY

The Metaverse is the talk of nearly every industry, but none so much as the media and entertainment industry. In many ways, the Metaverse is being shaped — and will shape — media of all kinds: movies, games, TV shows, sports, music, fashion, and more. Some elements of media and entertainment are already there. Travis Scott’s Fortnite metaverse performance is a well-known example, but there are more. Some segments and types of media, such as advertising and marketing are TRYING to get there first. The race is on to an unknown destination. Our panel of experts will talk about why this creates opportunity.