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Ramakrishnan C.N is the managing director for SEA and metaverse lead at Accenture Song
Accenture Song is a unique and innovative creative division operating at the intersection of creativity, technology, intelligence, and industry. Their goal is to help clients reinvent connections and meaningful experiences, including in the metaverse continuum, sales, commerce, marketing, and new business platforms. The division works with future-facing brands such as Coinbase, General Mills’ Blue Buffalo, and Shiseido, to create digital experiences that align with their customers’ unique desires and accelerate sustainable growth.
One of Accenture Song’s notable collaborations is with Capri Holdings, a global fashion and luxury group consisting of iconic brands such as Versace, Jimmy Choo, and Michael Kors. Together, they aim to translate the in-store luxury shopping experience to a digital platform.
Accenture Song continues to stay at the forefront of the technology revolution and has announced the Accenture Metaverse Continuum services, which involve designing, executing, and operating clients’ metaverse journeys. With their deep understanding of customers and enterprises, Accenture Song creates new growth frontiers and opportunities.
The division is the result of more than 40 acquisitions over the past decade and seeks to strengthen its synergies in product innovation, experience design, marketing, and commerce. While Droga5, another company under the Accenture umbrella, will continue to operate under its own brand name, Accenture Song will provide strategic managed services to enable clients to access ideas, talent, and results much faster.
https://my.linkedin.com/in/ramakcn
https://twitter.com/ramakrishnan_cn
https://www.accenture.com
Time Stamp
0:00 to 01:09-Intro & background
01:09 to 07:05- Role of Digital experiences for brand engagement & communication
07:05 to 11:42- What is the Metaverse
11:42 to 16:40- Metaverse Applications for businesses
16:40 to 21:20- How Accenture is leveraging Metaverse
21:20 to 24:48- How will Decentralization impact Enterprise
24:48 to 28:27- Role of Generative AI in the Metaverse
28:27 to 33:04- How will XR, Metaverse & Generative AI Impact the Entertainment Industry
33:04 to 37:30 – Future of Metaverse & why brands should be vested in It
XROM- Home of Extended Reality
India’s 1st AR/VR Focussed Podcast
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www.youtube.com/xrompodcast
Music Credit: Adam Avil
Track Title: Shiv
