Metaverse: How To Decipher Hype Versus Brand Opportunity

‘Metaverse’ has become THE buzzword of 2021, conjuring up visions of fully immersive ‘Ready Player One’ experiences that feel (and are) light years away. Despite the hype, COVID has been a critical accelerator, moving us towards virtualization and the next phase of the Internet where our physical and digital worlds will increasingly blend. So while a fully interoperable metaverse does not yet exist, we are moving towards a new level of connectedness that brands cannot afford to ignore. In this panel we’ll talk with Activision Blizzard, Dentsu and others about how to decipher hype from opportunity, and discuss practical things brands should be considering now to prepare for the spatial internet. #IAB #BDS2021

Speakers:
Chris Barbour, Director, Augmented Reality Business Development and Partnerships, Reality Labs, Meta
Sarah Stringer, EVP, Head of US Media Partnerships, dentsu Media US
Jonathan Stringfield, VP, Global Business Research and Marketing, Activision Blizzard Media
Interviewed by Zoe Soon, VP, Experience Center, IAB