Opportunities for Small- and Mid-Sized Brands in the Metaverse

Elliott Jobe, chief innovation officer at and co-founder of Infinite Reality, joined the Marketing Futures podcast to share his perspective on how small- and mid-sized brands can ride the coattails of larger brands developing the technology necessary to realize the metaverse, ultimately developing a creator strategy that allows them to connect more deeply with consumers. Check out Elliott’s full appearance here: https://bit.ly/3IjJs1i