Presenting in the Metaverse: Björn Ognibeni Meets Münster's MBA Students in Horizon Workrooms

During a week-long seminar on Digital & Virtual Management in September 2024 led by MCM professor Thorsten Hennig-Thurau, the 2024 cohort of the Uni Münster’s MBA in Marketing had the pleasure to welcome “practical visionary” and renowned e-commerce thought leader Björn Ognibeni for a guest lecture — in the metaverse!

Because Ognibeni had no headset at hand, the standard way would have been to present via Zoom or Teams. But Ognibeni and the Münster students tested out something else. They assembled in Meta’s Horizon Workrooms environment and Björn Ognibeni joined them via webcam and slide sharing — in the high-immersive virtual space.

Watch the video and get an idea of how that turned out. You’ll see that in 2024, spatial digital environments have passed the “gadget” stage and can provide the stage for serious knowledge generation for teams — even if some of the attendants, including the speaker, have no VR hardware available.

If you want to know more about the Münster MBA in Marketing: Please visit
https://professional-school.uni-muenster.de/masterstudiengange/marketing

More about the XRLab of the Marketing Center Münster @mcmtv7896 ): Check out https://xrlab-mcm.space/