Real Estate in the Metaverse.Expert Explains

What is real estate in the metaverse? An expert explains.
Here, Mark E. Rose, Chairman and CEO of global commercial real estate company Avison Young, explains why property buying in the metaverse is the latest market to open up for the real estate industry and myriad other companies looking to enhance their virtual footprint
Metaverse real estate can be a key component of a robust omnichannel strategy.
Virtual parcels of land are expected to be snapped up by businesses looking to increase brand exposure.
The Forum spoke with Mark E. Rose, Chairman and CEO of Avison Young, about the future of property buying in the metaverse
The metaverse real estate market has been in development for years. Some of the world’s largest businesses and retailers are already buying land and building a virtual property. These early adopters snapping up virtual properties are keen to put down foundations in the metaverse in a rush to beat their competitors.
Metaverse real estate is one of the most exciting things that we’ve been dealing with for some time. It’s real estate that is virtual, where parcels of land are sold. And, it’s less new than you think. People have been working on it and building whole worlds for a very long time