ROBLOX 20240519 BY IDHAM AZHARI #roblox #metaverse 
This week’s highlight: Metaverse Seoul
🇰🇷 ✅ In an effort to improve public services, South Korea has launched ‘Metaverse Seoul’ which claims to be the first city-backed public metaverse platform in the world. Aiming to be completed in 2026 they have already launched phase 1, where users will have the ability to explore the city replica and receive services such as counselling, youth mentorship and consulting services for struggling businesses. Phase 2, expected in 2024 will be expanding their services and offering real estate counselling and connecting foreign investors with local industries. The third stage of their project will offer an integration of virtual and augmented technology in managing Seoul’s city infrastructure.
The city government has already invested 1.6 million in building the first phase of Metaverse Seoul and is planning to spend 2.2 million this year on the project’s second phase.
https://forkast.news/headlines/south-korea-metaverse-capital-city-seoul/
https://www.linkedin.com/posts/nickvinckier_metaverse-web3-cryptocurrency-activity-7020997667996508160-_5dG/?utm_source=share&utm_medium=member_desktop
📣 🇨🇳 Brands Celebrating the Lunar New Year in the Metaverse
DFS, A luxury retailer is celebrating the Year of the Rabbity by launching a Lunar New Year campaign in ‘DFS World’ – During the holiday season, visitors to DFS World will experience an interactive virtual world where they are greeted by ‘Fortune Rabbits’ that promise to bring good luck and prosperity, users will have the opportunity to join a scavenger hunt where they have the chance to win a complimentary ‘Fortune Rabbit NFT’.
Sandbox has launched a Lunar New Year event that allows its users to engage with well-known PC characters and enjoy an immersive gaming adventure. Open to all visitors and free of charge, players had an opportunity to win prizes from an extensive pool of rewards, which included; 200,000 $SAND, NFT prizes and virtual ‘Chinese Dragon’ mystery boxes which included limited PFPs.
Taobao a popular e-tailer has unveiled a metaverse marketplace in celebration of the Lunar New Year. Consumers have the ability to place orders in an online channel through large advertisement screens and can additionally try-on items using a 360-degree product browsing option.
Tmall launched a special “risky?” digital exhibition within its own dedicated metaverse space “Heyspace” in partnership with Playboy and brands. To celebrate the New Year their exhibition draws inspiration from the American Playboy label, as well as including special presentations from Disney and Coca-Cola. The showcase also features a carefully selected collection of experiences from more than 20 brands across all industry sectors including F&B and clothing.
https://jingdaily.com/brands-chinaverse-lunar-new-year/
https://daoinsights.com/news/tmall-rolls-out-metaverse-exhibition-infused-with-playboy-spirit/Seoul’s Major Retailer LF Offer NFT-based Luxury Goods Authentication Service
🇰🇷 👚 South Korea’s major fashion retailer LF released a NFT-based product authentication service for its customers who buy luxury goods through the retailers online shopping store. The company issues a ‘LFmall Guarantee’ which includes an NFT that can be used to identify the legitimacy of the product. Each certificate has a unique serial code that can be used to find the purchase history of the product. The digital certificate can be transferred to another person if the luxury good is sold through a secondhand marketplace.
https://www.ajudaily.com/view/20220502140127070
Hershey Philippines Creates Immersive Brand Experience For Consumers ‘Hersheyverse’
🇵🇭 🍫 Hershey Philippines, part of The Hershey Company, launched the ‘Hersheyverse’ for Christmas in 2022 which offered players a chance to earn exclusive rewards and discounts by completing quests with the help of NPCs, users have the opportunity to explore a virtual environment, learn about holiday traditions, shop in virtual stores with shopkeepers who represent different markets in the Philippines.
https://www.adobomagazine.com/press-release/hershey-philippines-creates-an-immersive-brand-experience-for-its-consumers-as-it-forays-into-metaverse-with-hersheyverse/
💰 🇯🇵 Brave Group has raised JP¥300mil from Animoca Brands Japan
Brave group a company running various businesses within the metaverse such as ‘RIOT MUSIC’ and ‘Vspo’ as well as ‘Brave Engine’ has raised JP¥300 million from Animoca Brands Japan, accumulating a total of JP¥3.04 billion in anticipation of business expansion and acceleration of global development in the metaverse industry. In 2021 Brave group initiated a collaboration with ‘My Anime List’ operating the largest anime community and ‘Billboard media Indonesia’ In May 2022 strengthening their partner alliance for global expansion.
https://www.animocabrands.com/brave-group-has-raised-jpd300-million-from-animoca-brands-japan
