The Future of Music in the Metaverse with Alvaro Velilla – SVP New Business, Universal Music Group

This week Yon welcomes Alvaro Velilla into the metaverse to discuss the future of music in the metaverse as well as an exciting new partnership between Supersocial and Universal Music Group in bringing the game Beat Galaxy to life!

Alvaro’s career spans over twenty years of experience driving business transformation at the intersection of Entertainment, Technology, and Creative Industries. This includes
his founding of Pulselocker, the first music streaming service built to be integrated with music performance applications, as well as a stint at Soundcloud leading their business development team, before reaching his current role as Senior Vice President of New Business at Universal Music Group where he is in charge of devising and implementing UMG’s New Business strategy with a particular focus on new business models, immersive experiences, gaming, and Web3.

We’re all incredibly curious to know how UMG, who is one of the largest and most influential companies in the music world, thinks about virtual worlds, gaming, and what the next iteration of the internet means for record labels, artists, and fans

During their conversation Yon and Alvaro dive into those above questions, Alvaro’s journey and lessons he’s learned, what Roblox needs to get right to integrate best with the music industry, the exciting new partnership between their two companies, and much more.

To learn more about the launch of Beat Galaxy, visit: https://venturebeat.com/games/supersocial-teams-up-with-universal-music-group-on-beat-galaxy-music-hub-on-roblox/
To play Beat Galaxy on Roblox visit https://www.roblox.com/games/14898749542/Beat-Galaxy

Chapters:
00:00 Introduction
02:20 Welcoming Alvaro
03:20 How Alvaro Defines the Metaverse
05:25 Alvaro’s Unique Journey In Music
09:40 Lessons From the Last Technological Disruption in Music
14:45 Unique Set Up of 360 Degree Engagement for Users
18:30 Lessons Learned in Year One at UMG
23:25 What Roblox Needs to Get Right for a Sustainable Relationship with Music
26:45 Building More Meaningful Engagement and Discovery Tools
31:10 Introducing Beat Galaxy
37:00 Shapers of Music’s Future
40:10 Most Excited for in Next 12 Months

Follow Alvaro on LinkedIn: https://www.linkedin.com/in/alvarovelilla/

Learn more about Into the Metaverse and Yon by visiting https://www.intometamedia.com/

Follow Yon:
LinkedIn https://www.linkedin.com/in/yonatanrf/
Twitter https://twitter.com/yonatanrf

Learn more about Supersocial by visiting https://supersocialinc.com/

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