Unsolicited Feedback with Crystal Widjaja Highlight: Data Analytics is Like a Metaverse Game

This week, we are joined by Crystal Widjaja, a data-driven product expert. Crystal has held product and data leadership roles at various companies, including Kumu and Gojek, a super app and delivery and logistics platform in Southeast Asia. In these roles, she led data teams and product teams.

Crystal is also a prolific contributor to Reforge, providing valuable insights through our programs, blog, and artifacts. If you enjoy what you hear in the podcast, you can find more of Crystal’s rich insights at [Reforge.com](http://reforge.com/).

This week, we will be discussing:

– Jason Cohen’s blog post on “Metrics That Cannot Be Measured Even in Retrospect” and the challenges faced by data-driven product leaders. 📊
– The lessons that product leaders can learn from the failure of Convoy, a major player in the freight brokerage business. 💡

Crystal’s Approach to Data: It’s Like a Video Game! 🎮💥

Ready to level up your product game? Crystal has a mind-blowing strategy: treat your product environment as a metaverse game! 🚀

Step 1️⃣: Build a powerful heuristic map by diving deep into proxy metrics. Understand every aspect of your product and uncover hidden opportunities! 🔍

Step 2️⃣: Explore the metaverse using those valuable proxy metrics. Get insights into your product’s performance, team focus areas, and hotspots on the map. 🌟

🏁 Start your exploration with retention and work your way backwards to activation and feature usage. This approach reveals normal behaviors and helps identify areas for improvement. 🏁

📲 While you’re on this journey, assess the tools and intervention points at your disposal. Connect with users, send targeted messages, and gain valuable insights to supercharge your product! 📲

📈 Remember, don’t get caught up in hypothetical risks! Focus on understanding your product and users through the exploration of proxy metrics. It’s all about growth and improvement! 📈

Want to hear more on Crystal’s metaverse approach to data analytics and discover why Brian, Fareed, and Crystal dislike benchmarks? Listen to the full episode! It’s time to level up your product decisions! 💥