Metaverse Mike's Podcast from the Past. Woah. 
Five men suited up in black formals appear in a frame with mustard backdrop and sing to a melody accompanied with a click of fingers. They rhythm to the words “We wear cool suits. We wear shiny shoes. We’re the Blackberry boys.”
Does this ad brief ring some bells? Well, yes this was the most talked about Blackberry advertisement that defined the market for this phone giant and its partnership with Vodafone back then in 2012.
The Blackberry phones’ market was dominated by the corporate professionals, but the brand wanted to expand their target audience
Kapil Arora, former president, Ogilvy North shared, “The brand realized that the chat feature on Blackberry was increasingly being used by youngsters via their parents’ Blackberry. Seeing this opportunity, Vodafone decided to introduce prepaid plans on Blackberry for youngsters.” #zathuratalks
