Will the Real Metaverse Please Stand Up?

We are in the full hype cycle of the Metaverse, NFT and the frantic land grab has begun. We have endless opportunities to shape not only this digital landscape, but to inform a better IRL experience. Interoperability will be key, as well as the ability to move seamlessly between worlds.

But before we even tackle the technical challenges on the backend, companies and consumers alike should take the time to make smart choices about how, why, or even if, they choose to enter the Metaverse.

In this talk, we will share strategies that focus on abundance rather than false scarcity. This is a moment in time when it is more important than ever to have a well-constructed strategy.

We will discuss meaningful programs that can tick the “We’re in the Metaverse” box, without buying into the hype:

– Define a deeper 1:1 relationship with your customers

– NFTs as creative seeds, not ‘rare’ digital goods

– Expand value constructs

– Why Self Sovereign Identity is a foundational component of a successful strategy

– Don’t stress – the Metaverse isn’t going anywhere

Amy Peck
CEO @ EndeavorXR
Immerse Global Summit Miami, December 2022
For more info see www.thevrara.com